UBS, which has been seeking to combat attrition among its North American advisor pool, reported three advisory team wins on Friday that had been overseeing a combined $2.6 billion at competitors Merrill Lynch and Morgan Stanley.

According to the Switzerland-based bank’s wealth management arm, financial advisor John Hall has shifted his Merrill practice in Bellevue, Wash., to the UBS Pacific Northwest Market group. Hall’s practice will continue operating under the name The Hall Wealth Management Group, which had been overseeing about $500 million in client assets with Merrill, according to public records.

“John is widely respected for his industry experience, thoughtful advice and unwavering commitment to his clients,” Cy Aleman, UBS market director in the Pacific Northwest, said in a statement.

The Hall Wealth Management Group includes financial advisor Aaron Marshall and Client Associate Jennifer Teddy, and works in financial planning, investment management, tax-aware strategies and business succession planning.

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Separately, UBS said three financial advisors joined in Pueblo, Colo., who had overseen $1.4 billion in client assets for Morgan Stanley.

Caitlin Alcon, Calvin Mason and Craig Cisney will join the UBS Mountain West Market, managed by Mitch Markley, and will report to Market Director Justin French, according to the bank.

Mason brings almost 35 years of experience in the brokerage and financial advisory business, including 13 years with Morgan Stanley and 13 with Wells Fargo, according to BrokerCheck. Alcon has more than 25 years of experience in the financial services industry, including at Morgan Stanley, RBC and Piper Jaffray, according to BrokerCheck, and specializes in financial planning. Finally, Cisney joins with 13 years at Morgan Stanley, according to BrokerCheck, and before that was a broadcast meteorologist in Colorado for 17 years, according to the announcement.

UBS also said Friday that three other Morgan Stanley advisors who had managed $750 million in assets had chosen to move to its South Atlantic Market.

Financial advisors Richard Horn, Jeffrey Deckelbaum and Gerald Horn will be operating out of Bethesda, Md., reporting to Market Executive Jake Shine, who reports to Southeast Regional Director Julie Fox.

“We’re thrilled to welcome Richard, Jeffrey and Gerald to UBS,” Shine said in a statement. “Together, they bring decades of experience serving high-net-worth and ultra-high-net-worth clients, as well as deep connections to the Bethesda community.”

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Richard Horn has worked at Morgan Stanley for almost all of his 40-year career in financial services at Morgan Stanley, whereas Deckelbaum started his financial career with the wirehouse in 2006. Gerald Horn is a third-generation financial advisor who has been in the industry since 2018, when he joined Morgan Stanley, according to the announcement.

The recruiting wins come after UBS has been stating on earnings calls this year that it had a strong advisor pipeline in place following attrition in North America, partly due to a restructuring of its compensation program. According to the most recent advisor moves data from Wolfe Research, UBS had a net loss of 196 advisors in 2026 through Aug. 13.

Wolfe tracks advisor moves via SEC filings, and UBS was sixth among advisors with net losses, well below Bank of America/Merrill, which the firm reported lost 552 advisors after accounting for recruitment wins.

UBS’s wealth management division beat analyst estimates in the second quarter, with the Americas wealth business posting net inflows of $1 billion even after $10 billion in outflows related to the U.S. tax season. The bank has received conditional approval to turn its current bank subsidiary into a U.S.-chartered bank.