(Bloomberg) — Morgan Stanley named longtime executive Mandell Crawley to run a new unit combining client coverage, strategy and marketing as Chief Executive Officer Ted Pick continues to set his priorities one year into his tenure. 

Crawley, a 32-year veteran of the firm and one of its senior-most Black executives, will run the integrated firm management organization as chief client officer, according to a series of memos Friday and Monday seen by Bloomberg News. Crawley will report to co-presidents Andy Saperstein and Dan Simkowitz in his new role. 

The unit “is designed to drive coordination and commercial outcomes across our businesses,” Saperstein and Simkowitz wrote in a memo Monday. The firm named Elizabeth Dennis head of global client coverage, reporting jointly to Crawley, the head of wealth management and co-heads of investment banking. 

Crawley was previously Morgan Stanley’s chief human resources officer, and Pick elevated Adam Kudelka and Cami Rice to succeed him in that role. Prior to that role, Crawley was head of private wealth management.