An entrepreneur at the forefront of marketing, branding, positioning and communicating “the next big thing,” Andy Cunningham knows what it takes to inspire others. Her experience helping Steve Jobs launch Macintosh allowed her to see what leadership on a large scale looks like, and the importance of raising the bar to get others to exceed even their own expectations.

In the latest episode of In Session, she shares leadership lessons from a career of innovation in Silicon Valley.

This video is a part of our series In Session, where we ask leaders from across the Aspen Institute network to reflect on their own leadership journeys and offer practical wisdom gained from their experiences. Stay tuned for more episodes, and subscribe to our leadership newsletter to make sure you don’t miss a thing.

Explore more leadership content on our In Focus: Igniting Leadership page.