How a Recession Can Be an Incredible Buying Opportunity
Let’s face it, when the press begins crying recession, most people go into freeze mode. Fear rules the day. But if you’re ready, this is your time. Some of the top investors know that purchasing real estate during a recession is a gold mine. In other words, prices are lower, debt comes due, and a motivated seller must make a quick transaction. Fewer people will be in your market. With 2026 right around the corner, this is a wide-open door.
Here’s the thing: I am going to show you why this market is a winner’s market, precisely what’s happening in this moment, and how you can put yourself in a position to seize this moment rather than witnessing it from the sidelines.
Several major transitions are underway, including:
In simple language: Lots of homeowners will need to refinance, sell, or cash out. Banks aren’t closing doors on good opportunities entirely. Although prices aren’t at their peak, fundamentals in local markets remain sound or are improving.
“This is it—the moment when tough times produce massive opportunities. But this can only happen if you are ready to take action.”
The following are the primary reasons why a downturn can bring discounts:
Not all bargains are winners. Here are the qualities to look for:
Think about properties in good locations with stable demand: jobs, population, and infrastructure. The building quality can be good or at least in need of an improvement plan. Then look for opportunities in which the capital is troubled: short-term debt with higher interest rates due soon, floating-rate debt without any interest-rate ceilings, or overly aggressive leverage multiples.
Pursue good properties from the owner under duress. Do not go for rubbish simply because it is cheap.
In other markets, it may cost more to construct an apartment building than the existing market rate of existing apartment properties. This strongly suggests that buying and renovating is cheaper than building a new apartment. It will also attract fewer competitors later. Investing in an area below replacement cost will provide a buffer.
Great recessions tend to have messy M&A operations:
“If you know how to manage them or have people with such knowledge properly, these problematic projects can be turned into a constant money-making machine. No need to have a huge renovation budget.”
Waiting for news sources to tell you when a recession is underway is already too late. Use the next one/two years to prepare quietly but relentlessly.
“Your underwriting has to relate to what’s really happening right now. No wishful thinking.”
Stress-test all your deals. Run them with a base case, a downside, and an upside. “If the numbers work when everything is going badly, you got a deal. Otherwise, you don’t need it.”
Money lenders in 2025-26 are more receptive than in the previous years, immediately after the interest rate jump.
Experienced borrowers with a solid business plan can borrow money. They check your performance record, debt service coverage ratio, and business plan. As a beginner, you can start by learning from seasoned investors.
Make your borrowing simple. Fixed or fixed-cap interest rates, reasonable leverage, and meaningful reserves for repair and interest. Who got burned in previous recessions? Those with excessive leverage and insufficient reserves.
Do not waste time playing the numbers game with brokers or joining every available list. Focus your efforts. Create a strategy.
First and foremost, recessions can make or break you. Here’s how you can protect yourself:
“Rule number one: don’t lose money. I mean it,”
Months 1–3
Dial in your finances and get crystal clear on your buy box asset type, markets, deal size, and risk profile. Start building relationships with key brokers and lenders in your target markets so they know who you are and what you’re looking for.
Months 4–6
Underwrite real deals every week so you build pattern recognition and confidence with the numbers. Have direct conversations with potential equity partners so you know who’s ready to move when a good opportunity shows up. Decide whether you’re going to be a hands-on operator or a passive investor partnering with experienced sponsors.
Months 7–12
Start writing offers on deals that pass your stress tests and still work under conservative assumptions. Negotiate hard on both price and terms, remembering that many sellers are under pressure too. Close on the right deal, then pour your energy into executing the business plan and proving—to yourself and your partners—that you can perform.
In 2026, you’re likely to see:
An increase in loan maturities.
More distress in pockets of commercial real estate.
Multifamily fundamentals are softer than the peak but still supported by strong rental demand.
Most people will retreat from this and wait for “certainty.” Savvy investors will lean in carefully, relying on discipline and data rather than emotion. You don’t need to be fearless; you need to be informed, well-capitalized, and ready. When the next bear market hits, this period could end up being the year you look back on as your best buying window.
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