(Bloomberg) — Bank of America Corp. said two executives will lead a new effort to better connect its investment-banking business with wealth clients, hoping to boost asset growth and deal opportunities. 

Jim Rourke and Michael Liu were named co-heads of private client partnership development, which links Bank of America’s global corporate and investment bank, Merrill wealth management and the Private Bank, according to a memo seen by Bloomberg News.

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In their new roles, Rourke and Liu will focus in particular on potential sell-side merger-and-acquisition opportunities, to “increase the quality of actionable mandates and growth of managed assets,” Brendan Hanley and Sam Kumar, co-heads of emerging growth and regional coverage, said in the memo.

Rourke has worked at Bank of America since 2008, most recently in the M&A group, while Liu has been with the firm since 2012 in EGRC, working with regional and private company clients, according to the memo. A company representative confirmed the contents of the memo. 

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For the biggest US banks, wealth management has been a fast-growing, competitive business. Firms have poured resources into building teams and products, hoping to lure new clients who bring with them business opportunities and additional assets to invest.